New Orleans · Occupational wage benchmark
Market Research Analysts and Marketing Specialists Salary in New Orleans
What Market Research Analysts and Marketing Specialists actually earn in the New Orleans metro area — the published BLS median, what it is worth after local costs, and how it ranks against other major metros.
Sources: U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) (May 2024 estimates (published April 2025)), New Orleans-Metairie, LA metro estimates for SOC 13-1161; cost-of-living adjustment from U.S. Bureau of Economic Analysis — Regional Price Parities by Metropolitan Statistical Area (MARPP) (2024). Occupational wage benchmarks across all workers, not MBA-specific outcomes.
- Median annual wage
- $65,590
- Market Research Analysts and Marketing Specialists in New Orleans
- Adjusted for cost of living
- $70,834
- New Orleans price level 92.6 (U.S. = 100)
- Rank among metros
- #41 of 47
- #38 after cost of living
- Workers employed
- 1,580
- in metro New Orleans
What Market Research Analysts and Marketing Specialists earn in New Orleans, adjusted for what it costs to live there
A headline wage only means something next to local prices. Once local prices are accounted for, New Orleans moves up 3 places — the paycheck stretches further than the nominal figure suggests.
| Metro | Median (nominal) | Adjusted for cost of living |
|---|---|---|
| San Jose | $141,960 | $128,560 |
| San Francisco | $123,250 | $106,606 |
| Boston | $102,390 | $94,573 |
| Seattle | $102,170 | $91,935 |
| New York | $100,520 | $89,301 |
| Denver | $99,040 | $93,627 |
| Minneapolis | $97,910 | $93,406 |
| Washington DC | $87,160 | $80,048 |
| Portland | $85,350 | $80,961 |
| Providence | $83,960 | $82,497 |
| Los Angeles | $82,990 | $73,076 |
| Charlotte | $82,930 | $85,189 |
| Richmond | $81,660 | $83,447 |
| Austin | $80,460 | $82,047 |
| Chicago | $80,400 | $77,610 |
| Philadelphia | $79,420 | $77,442 |
| Atlanta | $79,030 | $78,984 |
| Raleigh | $78,980 | $80,463 |
| Sacramento | $78,630 | $73,713 |
| Hartford | $78,220 | $76,129 |
Nominal medians: BLS OEWS, May 2024 estimates (published April 2025) — occupational wage benchmarks across all workers, not MBA-specific outcomes. Adjusted column: SalaryMBA estimate, computed as nominal ÷ (metro RPP ÷ 100) using BEA MARPP 2024 regional price parities.
The national pay range for Market Research Analysts and Marketing Specialists
BLS publishes the full percentile distribution nationally. The spread within the occupation is usually far wider than the gap between metros.
| Percentile (national) | Annual wage | Reading |
|---|---|---|
| 10th percentile | $43,390 | Entry / early-career end |
| 25th percentile | $58,350 | |
| Median (50th) | $78,760 | |
| 75th percentile | $108,310 | |
| 90th percentile | $155,480 | Senior / top-market end |
Other MBA-relevant roles in New Orleans
How to read the New Orleans number
The $65,590 median means half of Market Research Analysts and Marketing Specialists in the New Orleans area earn less and half earn more. It is measured across everyone in the occupation — every experience level, industry, and level of education. It is not the salary of a recent MBA graduate, and it is not a starting salary.
BLS counts roughly 1,580 people in this role in the New Orleans area. To compare against the state and national picture, see Market Research Analysts and Marketing Specialists nationally or model your own economics with the MBA ROI calculator.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in New Orleans?
Market Research Analysts and Marketing Specialists in the New Orleans metro area earn a median of $65,590 per year, according to BLS OEWS May 2024 estimates (published April 2025). That is -16.7% vs national, ranking New Orleans #41 of 47 major metros we track for this role. This is an occupational wage benchmark across all workers in the metro, not an MBA-graduate-specific salary.
Is $65,590 a good salary in New Orleans?
It depends on local prices. The New Orleans area price level is 92.6 against a U.S. average of 100, so $65,590 there carries roughly the purchasing power of $70,834 nationally — about $5,244 more than the headline number implies. Once local prices are accounted for, New Orleans moves up 3 places — the paycheck stretches further than the nominal figure suggests.
Do Market Research Analysts and Marketing Specialists in New Orleans need an MBA?
These BLS figures cover everyone in the occupation regardless of degree, so they cannot isolate what an MBA adds. Market Research Analysts and Marketing Specialists is a role MBA graduates commonly target, and an MBA can affect where you land within the range through network, function, and seniority — but any precise MBA premium for this role in New Orleans would not be supported by this data.
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