Texas · Occupational wage benchmark
Marketing Managers Salary in Texas
What Marketing Managers actually earn in Texas — the published BLS median, what it is worth after local costs, and how it ranks against every other state.
Sources: U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) (May 2024 estimates (published April 2025)), Texas state estimates for SOC 11-2021; cost-of-living adjustment derived from U.S. Bureau of Economic Analysis — Regional Price Parities (RPP) (2024). Occupational wage benchmarks across all workers, not MBA-specific outcomes.
- Median annual wage
- $147,880
- Marketing Managers in Texas
- Adjusted for cost of living
- $152,364
- Texas price level 97.1 (U.S. = 100)
- Rank among states
- #21 of 48
- #22 after cost of living
- Workers employed
- 44,680
- in Texas
What Marketing Managers earn in Texas, adjusted for what it costs to live there
A headline wage only means something next to local prices. Once local prices are accounted for, Texas drops 1 place — a higher headline wage is partly consumed by a higher cost of living.
| State | Median (nominal) | Adjusted for cost of living |
|---|---|---|
| Massachusetts | $212,020 | $200,478 |
| California | $193,620 | $174,874 |
| Virginia | $187,820 | $185,769 |
| Colorado | $182,730 | $177,318 |
| New York | $181,200 | $167,901 |
| New Jersey | $180,040 | $165,470 |
| District of Columbia | $177,170 | $161,209 |
| Minnesota | $173,300 | $175,723 |
| Washington | $172,270 | $160,980 |
| Connecticut | $169,240 | $163,343 |
| South Dakota | $167,750 | $189,364 |
| Montana | $165,580 | $174,948 |
| North Carolina | $165,480 | $175,434 |
| Illinois | $162,860 | $162,928 |
| Wyoming | $161,580 | $174,321 |
| Oregon | $161,560 | $156,307 |
| Georgia | $160,760 | $166,949 |
| Kansas | $154,510 | $171,548 |
| Maryland | $154,160 | $146,876 |
| Pennsylvania | $150,810 | $154,563 |
| Texas | $147,880 | $152,364 |
| South Carolina | $143,290 | $152,844 |
| New Hampshire | $143,280 | $137,551 |
| Florida | $142,620 | $137,912 |
| Idaho | $142,090 | $148,795 |
| Utah | $139,830 | $141,437 |
| Michigan | $138,510 | $143,956 |
| Arkansas | $136,520 | $157,033 |
| Indiana | $136,260 | $146,000 |
| Maine | $135,380 | $139,495 |
| Wisconsin | $133,600 | $141,984 |
| Ohio | $132,330 | $142,637 |
| Arizona | $132,220 | $131,331 |
| Tennessee | $131,990 | $143,670 |
| Iowa | $131,120 | $149,404 |
| Missouri | $130,550 | $143,751 |
| Kentucky | $128,930 | $143,003 |
| Oklahoma | $126,920 | $144,485 |
| North Dakota | $125,580 | $141,166 |
| New Mexico | $122,980 | $133,367 |
| Louisiana | $120,650 | $136,781 |
| Alabama | $120,160 | $135,280 |
| Hawaii | $117,770 | $107,111 |
| Alaska | $116,270 | $113,590 |
| Nebraska | $110,570 | $122,715 |
| Nevada | $107,550 | $107,573 |
| Mississippi | $100,940 | $116,086 |
| West Virginia | $98,750 | $110,339 |
Nominal medians: BLS OEWS, May 2024 estimates (published April 2025) — occupational wage benchmarks across all workers, not MBA-specific outcomes. Adjusted column: SalaryMBA estimate, computed as nominal ÷ (state RPP ÷ 100) using BEA RPP 2024 all-items regional price parities. An adjusted figure is a purchasing-power comparison, not a wage anyone is paid.
The national pay range for Marketing Managers
BLS publishes the full percentile distribution nationally. It shows the spread within the occupation — the gap between the 10th and 90th percentile is usually far wider than the gap between states.
| Percentile (national) | Annual wage | Reading |
|---|---|---|
| 10th percentile | $90,260 | Entry / early-career end |
| 25th percentile | $123,020 | |
| Median (50th) | $166,790 | |
| 75th percentile | $216,410 | |
| 90th percentile | $293,610 | Senior / top-market end |
Other MBA-relevant roles in Texas
How to read the Texas number
The $147,880 median means half of Marketing Managers in Texas earn less and half earn more. It is measured across everyone in the occupation — every level of experience, every industry, and every level of education. It is not the salary of a recent MBA graduate, and it is not a starting salary.
BLS counts roughly 44,680 people in this role in Texas. The national percentile spread above is the more useful planning tool: within a single occupation, the distance between the 10th and 90th percentile typically dwarfs the difference between states. Where you land inside that range is driven far more by industry, function, and seniority than by geography.
What this data can and cannot tell you
This page answers “what does this role pay here.” It cannot answer “what will an MBA pay me here.” The BLS surveys establishments about occupations, not degrees, so no MBA premium can be isolated from it. Any site presenting these figures as MBA salaries is overstating what the source supports.
For MBA-specific figures we rely on cited school employment reports and moderated submissions, published only above our sample-size gates — see our methodology. To model your own economics, the MBA ROI calculator turns a target salary, tuition, and debt into a payback estimate.
Frequently asked questions
How much do Marketing Managers make in Texas?
Marketing Managers in Texas earn a median of $147,880 per year, according to BLS OEWS May 2024 estimates (published April 2025). That is -11.3% vs national, ranking Texas #21 of 48 states with published data for this role. This is an occupational wage benchmark measured across all workers in the occupation, not an MBA-graduate-specific salary.
Is $147,880 a good salary for Marketing Managers in Texas?
It depends on local prices. Texas's overall price level is 97.1 against a U.S. average of 100, so a $147,880 salary there has roughly the purchasing power of $152,364 nationally — about $4,484 more than the headline number implies. Once local prices are accounted for, Texas drops 1 place — a higher headline wage is partly consumed by a higher cost of living.
Do Marketing Managers in Texas need an MBA?
These BLS figures cover everyone in the occupation regardless of degree, so they cannot tell you what an MBA specifically adds. Marketing Managers is a role MBA graduates commonly target, and an MBA can affect where you land within the range through network, function, and seniority — but any claim of a precise MBA premium for this role in Texas would not be supported by this data. Verified MBA-specific outcomes are collected separately and published only once they clear our sample-size gates.
Why is housing cost relevant to Marketing Managers pay in Texas?
Housing is the single largest driver of geographic cost differences. Texas's housing price level is 96.5 against a U.S. average of 100. Overall prices there sit at 97.1.
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Every figure on SalaryMBA is source-labeled. See our methodology for how we source and gate data.