Sacramento · Occupational wage benchmark
Marketing Managers Salary in Sacramento
What Marketing Managers actually earn in the Sacramento metro area — the published BLS median, what it is worth after local costs, and how it ranks against other major metros.
Sources: U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) (May 2024 estimates (published April 2025)), Sacramento-Roseville-Folsom, CA metro estimates for SOC 11-2021; cost-of-living adjustment from U.S. Bureau of Economic Analysis — Regional Price Parities by Metropolitan Statistical Area (MARPP) (2024). Occupational wage benchmarks across all workers, not MBA-specific outcomes.
- Median annual wage
- $164,270
- Marketing Managers in Sacramento
- Adjusted for cost of living
- $153,998
- Sacramento price level 106.7 (U.S. = 100)
- Rank among metros
- #18 of 46
- #22 after cost of living
- Workers employed
- 1,610
- in metro Sacramento
What Marketing Managers earn in Sacramento, adjusted for what it costs to live there
A headline wage only means something next to local prices. Once local prices are accounted for, Sacramento drops 4 places — a higher headline wage is partly consumed by a higher cost of living.
| Metro | Median (nominal) | Adjusted for cost of living |
|---|---|---|
| San Jose | $231,370 | $209,531 |
| San Francisco | $220,480 | $190,705 |
| Boston | $213,910 | $197,578 |
| New York | $192,840 | $171,317 |
| Denver | $182,470 | $172,496 |
| Washington DC | $181,260 | $166,471 |
| Seattle | $175,850 | $158,234 |
| San Diego | $174,840 | $156,265 |
| Richmond | $174,130 | $177,942 |
| Minneapolis | $173,040 | $165,080 |
| Portland | $172,610 | $163,734 |
| Los Angeles | $171,900 | $151,366 |
| Raleigh | $167,640 | $170,788 |
| Philadelphia | $166,310 | $162,168 |
| Charlotte | $166,200 | $170,728 |
| Chicago | $165,340 | $159,602 |
| Austin | $164,920 | $168,172 |
| Sacramento | $164,270 | $153,998 |
| Atlanta | $163,500 | $163,405 |
| Hartford | $163,210 | $158,848 |
Nominal medians: BLS OEWS, May 2024 estimates (published April 2025) — occupational wage benchmarks across all workers, not MBA-specific outcomes. Adjusted column: SalaryMBA estimate, computed as nominal ÷ (metro RPP ÷ 100) using BEA MARPP 2024 regional price parities.
The national pay range for Marketing Managers
BLS publishes the full percentile distribution nationally. The spread within the occupation is usually far wider than the gap between metros.
| Percentile (national) | Annual wage | Reading |
|---|---|---|
| 10th percentile | $90,260 | Entry / early-career end |
| 25th percentile | $123,020 | |
| Median (50th) | $166,790 | |
| 75th percentile | $216,410 | |
| 90th percentile | $293,610 | Senior / top-market end |
Other MBA-relevant roles in Sacramento
How to read the Sacramento number
The $164,270 median means half of Marketing Managers in the Sacramento area earn less and half earn more. It is measured across everyone in the occupation — every experience level, industry, and level of education. It is not the salary of a recent MBA graduate, and it is not a starting salary.
BLS counts roughly 1,610 people in this role in the Sacramento area. To compare against the state and national picture, see Marketing Managers nationally or model your own economics with the MBA ROI calculator.
Frequently asked questions
How much do Marketing Managers make in Sacramento?
Marketing Managers in the Sacramento metro area earn a median of $164,270 per year, according to BLS OEWS May 2024 estimates (published April 2025). That is -1.5% vs national, ranking Sacramento #18 of 46 major metros we track for this role. This is an occupational wage benchmark across all workers in the metro, not an MBA-graduate-specific salary.
Is $164,270 a good salary in Sacramento?
It depends on local prices. The Sacramento area price level is 106.7 against a U.S. average of 100, so $164,270 there carries roughly the purchasing power of $153,998 nationally — about $10,272 less than the headline number implies. Once local prices are accounted for, Sacramento drops 4 places — a higher headline wage is partly consumed by a higher cost of living.
Do Marketing Managers in Sacramento need an MBA?
These BLS figures cover everyone in the occupation regardless of degree, so they cannot isolate what an MBA adds. Marketing Managers is a role MBA graduates commonly target, and an MBA can affect where you land within the range through network, function, and seniority — but any precise MBA premium for this role in Sacramento would not be supported by this data.
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Every figure on SalaryMBA is source-labeled. See our methodology for how we source and gate data.